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Design arrow Illustration arrow Cases in Alliance Management

Cases in Alliance Management

Cases in Alliance Management


Price: Rp611 000


Synopsis
Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheal J. Kelly have organized this book around the four major phases in the alliance formation and management process--strategic rationale, partner selection, negotiation, and implementation.



 


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